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CMOs Look to Improve Customer Engagement, Turn to Online Channels
CMOs are making customer engagement their top priority, details Korn/Ferry International in recent survey results. 30% of respondents said they’re concerned with creating sustainable and engaging...
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Americans – of All Ages – Still Turn on the TV First for News
TV is Americans’ primary source of news, and despite the rise of all things internet, it’s not even a close race, according to survey results from Gallup. Asked their main source of news about current...
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Top 10 Print Media Websites – June 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Magazine Print Ad Pages Down 4.9% in H1, but iPad Units Show Strong Growth
Consumer magazine print ad pages declined by 4.9% year-over-year in the first half (H1) of 2013, according to data released by the Association of Magazine Media, although rate-card ad revenues inched...
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TV Outpaces Global Media Ad Spend Growth in Q1; Print Continues to Falter
Ad spending on TV around the world grew by 3.5% in Q1, outpacing the aggregate increase of 1.9%, according to data released by Nielsen. While TV continues to post above-average growth rates, print is...
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Media Consumption Estimates: Mobile > PC; Digital > TV
This year, for the first time, consumption of non-voice activities on mobile devices will exceed time spent online on desktop and laptop computers, says eMarketer in newly-released estimates. The...
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Which Sources Are B2B Media Users Leveraging For Buying Decisions?
3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work, finds ABM in a new...
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B2B Marketers Rank the Best Platforms for Reaching Customers and Prospects
A recent survey [pdf] from ABM asked B2B media users which media types they rely on for decision-making. The study also contains some interesting results from the marketer side: which platforms do they...
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Top 10 Print Media Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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In-Store Marketing Tactics Still Sway Some Grocery Decisions
More than half of consumers decide on which products they’ll buy at the grocery store before they leave their homes, according to new data released by Information Resources Inc. (IRI). However, the...
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Strong Quarter for TV Propels US Ad Spend to a 3.5% Increase in Q2
US ad spending increased by 3.5% year-over-year in the second quarter of the year to reach $35.8 billion, dragging first-half expenditures up by 2% to $68.9 billion, per the latest figures from Kantar...
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Top 10 Print Media Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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B2B Print Ad Sales Continue Steady Decline in 2013
The first third of the year proved to be a tough one for B2B print ad sales, per the latest Business Information Network (BIN) data from the Association of Business Media (ABM). After declining by 4.8%...
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Millennials’ Top Source of Coupons and Deals? The Newspaper
Surprising results out from Valassis in its 6th Annual RedPlum Purse String Survey. Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from...
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How Do Affluent Luxury Buyers Research Their Purchases?
More than 9 in 10 luxury buyers search for information prior to making a purchase, according to [pdf] a study conducted by Google and Ipsos across 9 markets. The research indicates that online research...
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